Affiliate Marketing

What is An Affiliate Marketing?

Affiliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force.

·        Merchants look to earn revenue from sale of their products or services, pay affiliates (publishers) who want to earn revenue from placement of product banners or text links on their site.Best Affiliate Marketing

·        Merchants only pay affiliate partners for results, such as a lead or purchase “pay-for-performance”.

·        Allows merchant to effectively expand reach and brand marketing, while at the same time managing marketing ROI. . Social Networking Advancement (SMO)

                                                      

Affiliate marketing also known as:

o   Associate Program

o   Internet Affiliate Marketing

o   Direct Marketing

o   Performance Marketing

o   Partner Marketing

o   Pay-Per-Performance Marketing

o   Referral Program

 Who are the key Players?

There are four key Player in any Affiliate Program.

o   The Affiliate (Publisher)

o   The Merchant (Advertiser)

o   The Affiliate Network

o   Outsourced Program Managers (OPMs)

           

          Types of Affiliates Sites

Shopping – site are virtual malls. The consumer shops for various brands and products on site. These sites are not driven by particular coupon or deal offer.

Coupon/Deal – most popular affiliate model. These sites are shopping sites that require merchant to provide consumer with either a coupon, percent off savings, or free shipping offer

Comparison Shopping – sites sell items using a comparison model. These sites usually require a data feed of merchants’ products

Loyalty/Rewards – sites where a percent of the merchant’s commission is used to pay reward to consumer. Allows consumer to select their reward option. Rewards can include cash, airline miles, credit card points, or donation to charity or organization.