Traditional Marketing

What is Traditional Marketing?

ü  Traditional Marketing is a common marketing method.

ü  Traditional Marketing require a substantial time and budget to get the desired result.

ü  The various media for traditional marketing are: TV and Radio, Newspaper, Magazines, Posters and Billboards, Mailers or Flyers.

ü  Traditional Marketing method will usually use it's product or service unique point to differentiate itself from it's competitors.

ü  Traditional marketing is the process of increase the awareness of products, business and things through newspapers, radio ads, templates, flex boards. These techniques are so old and still used for today market.

Traditional Marketing’s Tool

1. ·        Hoardings
2. ·        Magazines
3. ·        TV/Radio
4. ·        Print media, etc.

Traditional Marketing Tool #1

Hoardings: Billboards are a great innovative use of unoccupied space viewable by a large diverse group. However, they are great for one thing: advertising to everyone on the road. There are only few broad targeting options with billboards mostly based around amount of traffic. So, how do you track effectiveness?

Magazines: Magazine advertising is another great method to reach your audience. Magazines provide many more targeting options but can you truly track effectiveness? To track your effectiveness you would have to be able to determine the following: How many people viewed the magazine (not just subscribers, but all viewers)?

TV/Radio: TV and Radio advertising is another great advertising method that offers additional targeting options. TV and Radio are wonderful mediums because you can catch viewers when they are most focused. However, there are still limitations with tracking effectiveness. To track effectiveness you would need to determine the following: How many listeners/viewers (number of viewers/listeners that are actually listing to one media device)? How many people processed the message and reacted? How many people requested information or purchased from advertiser (conversion)?

Print/media:

Print media are lightweight, portable,  disposable  publications printed on  paper  and  circulated  as  physical  copies  in  forms  we  call  books,  newspapers,  magazines  and  newsletters.  They hold  informative  and  entertaining  content  that  is  of  general or special interest.

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