Online Marketing
What
is online marketing?
Online Marketing is the marketing of products or services
over the Internet & it ties together creative and technical aspects of the
Internet, including design, development, advertising and sale
Online marketing
is used by companies selling goods and services directly to consumers as well
as those who operate on a business to business model.
Email Marketing
ü Email
marketing is promoting products through the use of email
ü There
are 2 main ingredients to an effective email marketing campaign
ü They
are to build a large list of people you can email and to write great emails
ü The
emails should be packed with free value and they should move people to buy what
you’re trying to sell.
Blogging
ü Yet
another but important and crucial marketing trend that has brought a huge
aberration in our society
ü Blogger
was launched in 1999 by three friends. Blogging as an ardent marketing tool has
really blossomed in the last some years
ü Businesses,
companies and even superstar now use blogging system for huge promotion.
Pay Per
Click Marketing
ü You
have to pay for PPC ads.
ü You
target certain words and then when those words are searched for on a search
engine such as Google your ad will appear.
ü But
you do have to pay every time your ad is clicked on.
ü You
need to make sure you do your homework and find out how to effectively use PPC.
ü Otherwise
you can easily lose a lot of money in a short amount of time.
ü But
if you do learn how to use PPC effectively then you can make a lot of money
just as fast.
Social
media marketing
ü Social
media is very popular right now and it’s only getting more. popular You can tap
into that popularity by using social media to sell your products.
ü Just
make sure you don’t SPAM people. In fact, you shouldn’t use any social media to
directly sell anything.
ü Just
use social media to direct people to other sites where you can then hit them
with a sales pitch.
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