Content Optimization
What is Content Optimization?
The Web is loaded with information presented through
different types of content; text, images, video and audio are the most popular
types.
In general, content optimization is the process of making
the content of a website more attractive to search engines and users.
Title
Length: 60-65 char
/ 512 pixels
• Title tag contains important keywords first then Brand
name.
• Meaningful and relevant with page content.
• Use only pipes (|) to separate important
keywords/phrase (no comma (,), underscore (_), dash (-) or any other sign).
• Don’t duplicate title tags. Use unique for every page.
• Try to avoid Stop Words.
Structured Data
All major search engines have agreed to a common format
of representing data and this is known as structured data or schemas. For
example if you are selling products, you can specify the name of your product,
brand, price, images, availability, condition, reviews and a bunch of other
elements that will help crawlers index your product pages better. There are
also schemas for articles, where you specify the author, content, description,
featured image and title.
Avoid Duplicate Content
Content duplication is normal and can occur in many
situations. The most common is having duplicate content within your website
either because of your archive pages or because of the way your website is
structured.
This is not very bad and Google will not penalize you for
this but it makes it more difficult for them to understand which the most important
pages of your website are that need to be included in their index.
• To bypass this problem and optimize your content
better, make use of Sitemaps to let them know about your important pages and
also of canonical urls.
• What is bad is having content on your website that was
previously published on other websites, even if you link back to the source.
You need to understand that in order to rank your website higher, it needs to
have lots of original and unique content.
Internal and External links
Links are very important in the whole content
optimization process. You need both internal and external links.
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