The Most Common SEO Myths

Myth No. A: Blogs will help your SEO.

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger.

If you have a very strong website to begin with, internal blogs can help drive more traffic to your site. For example, I wrote a blog on The Media Captain’s site about Snap chat geofilters for local businesses. We’re based in Columbus, Ohio, and we received a lead from a pizza shop in Lafayette, La. This is the purpose of a blog: to drive traffic for long-tail keywords.

Myth No. B: All backlinks are created equal.

When I explain to prospective clients the importance of quality backlinks for their SEO strategy, some tend to think that all backlinks are created equally. They believe that if you hyperlink on Facebook, Twitter or your email newsletter, this will help you rise in the ranks of Google.

This is not the case. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. According to Google, "no-follow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link." This helps websites prevent untrusted content or paid links.

Myth No. C: You can get on page 1 of Google for $99. 

I know that everyone reading this article has received constant email pitches and phone calls about “1st Page Google Ranking for just $99.” There is a lot of B.S. in the SEO industry. There is no “quick solution” to get onto the first page of Google.