What is Search Marketing? SEM and SEO
Two Types of Search Marketing are growing now-a-days Such as:
Search Engine Marketing
(SEM) is a form of internet advertising
utilizing search engine results to promote brands and websites.
It is a paid media where
advertisers bid of specific search keywords that when typed in, their ads are
shown.
Search engine optimisation (SEO) is the process of
improving your website and content so that it is visible to search engines.
Website SEO aims to make the information & services that your organisation provide deemed most relevant (by the search engine) to match the keywords that their users are searching for.
Website SEO aims to make the information & services that your organisation provide deemed most relevant (by the search engine) to match the keywords that their users are searching for.
Some Points which are
related to SEM Terminology Such as:
•
PPC – Pay Per Click
•
CPC – Cost per Click
•
Creative – Heading and description of search
ad
•
SERP – Search Engine Results Page
•
CTR% - Click through Rate (as a percentage)
•
Impressions – The number of times your ad is
shown
•
Google Content Network – Display banner ads
outside of Google
•
Rank/ Position – The position your ad is
shown when a keyword is searched (1 through 8 for page 1)
•
Quality score – A
ranking Google gives your ad based on its CTR, relevance to the keyword &
the landing page’s relevance & other factors.
Search engine marketing is
much related to search engine optimization, well the only technical variation
between the two terms in reality is the time periods in which they were the
buzz term for the industry and the way and amount of money spent on each one.
Search engine marketing tends to talk about large campaigns whereas SEO can
apply to the smallest and grandest of marketing schemes.
When
you say search engine marketing you should be aware this term incorporates
things such as PPC campaigns which of course aren't part of SEO as PPC does not
help you to rank any better in the engines unless you get natural links through
the growth in traffic. SEM is a term
which encompasses all of the SEO and the related forms of advertising
to do with search engines. So basically search engine marketing is SEO and
more. This is why many SEO companies wont run your AdSense of affiliate
campaigns for you because this is the realm of search engine marketing.
•
PPC – Pay Per Click
•
CPC – Cost per Click
•
Creative – Heading and description of search
ad
•
SERP – Search Engine Results Page
•
CTR% - Click through Rate (as a percentage)
•
Impressions – The number of times your ad is
shown
•
Google Content Network – Display banner ads
outside of Google
•
Rank/ Position – The position your ad is
shown when a keyword is searched (1 through 8 for page 1)
•
Quality score – A
ranking Google gives your ad based on its CTR, relevance to the keyword &
the landing page’s relevance & other factors.
Search engine marketing is
much related to search engine optimization, well the only technical variation
between the two terms in reality is the time periods in which they were the
buzz term for the industry and the way and amount of money spent on each one.
Search engine marketing tends to talk about large campaigns whereas SEO can
apply to the smallest and grandest of marketing schemes.
When
you say search engine marketing you should be aware this term incorporates
things such as PPC campaigns which of course aren't part of SEO as PPC does not
help you to rank any better in the engines unless you get natural links through
the growth in traffic. SEM is a term
which encompasses all of the SEO and the related forms of advertising
to do with search engines. So basically search engine marketing is SEO and
more. This is why many SEO companies wont run your AdSense of affiliate
campaigns for you because this is the realm of search engine marketing.
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