Viral Marketing
What is Viral Marketing?
Refers
to marketing that techniques
that use pre- facilitates and encourages existing social networks to people to
pass along a produce increases in brand marketing message awareness through
self- voluntarily. web Designing Blogs Replicating viral processes, analogous to the spread of
viruses or computer viruses.
A
promotional method that is of the customers, by customers, Digital Marketing Blogs and Posts and for customers
“Like viruses, take advantage of the rapid multiplication to explode the
message to thousands – or even to millions”
An attempt to deliver a marketing message that spreads
quickly and exponentially among consumers.
Ø Today, this often comes in the form
of an email message or video.
Ø Contrary to alarmists' fear, viral
isn't evil. It isn't dishonest or unnatural.
Ø At its best, it is word of mouth
enabled, and at its worst, it's just another interruptive marketing message.
Types of Viral Marketing
1 Pass-Long
2
Buzz-Marketing
3 Incentives
Viral
4
Undercover-Marketing
5 User
Managed Database
Pass-Long
Ø A short note that will be sent on to1
the other internet users and it is usually to the footer of Electronic Messages
E.g.: www.gmail.com
Buzz-Marketing
Ø This is an example text. Go ahead and
replace it with your own text. This is an example text. 2 Involves celebrities
Go ahead and replace it with discussing about products and experiences with a
hint of Controversy
Incentives Viral
Ø It call the user to take action Go
ahead and replace it with 3 in order to be rewarded
Undercover-Marketing
Ø This is an example text. Go ahead and
replace it with your own text. This is an example text. 4 It occurs when people
do Go ahead and replace it with not know they are being marketed to..
User Managed
Database
Ø It refers to different 5 databases of
prospects that clients generate themselves with the help of online service
providers.
Some Issues which are related to viral
marketing
• Issues of Spam
• Generally Focuses on Short Term Success
• Negative Publicity
• Brand Dilution
• Association with Unknown groups
Challenges
• Customer Communication through Internet.
• Good web marketing strategy.
• Turning a profit by attracting customer.
• Set everything up in the self- imposed time restriction.
Advantages of Viral Marketing
• Cheap and low cost
• Extensive reach
• High credibility
• High efficiency
Disadvantages of Viral Marketing
• Brand Dilution
• Association with unknown groups
• Avoid making purely financial-based offer
• Large-scale spam issues
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